Our Story.
Bb Soft Skin founder, Alicia Pullen spent her childhood mixing DIY skincare out of anything she could find in the kitchen and plant-rich forest of the PNW. Eventually, after years spent pouring over ingredient lists and sketching up fantasy product lines, a friend suggested that she pursue an esthetician license. When she enrolled at the Aveda Institute her goal was to gain deeper knowledge of skincare science and chemistry, but she soon discovered an equal passion for restorative touch.
As a facialist, her inspiration is the adaptive healing we witness in nature - and the intuitive aspects of scientific process. Having seen how internal and external factors effect skin health she also began to seek out solutions to prevent damage and encourage regeneration in ways that don’t harm the body or come with a host of side effects. Throughout the years working with skincare products she began to notice a gap in the market. Many clean beauty brands fail to elevate formulations as science evolves - while medical grade and prescripton products neglect the tried and true magic of plant healing. Having developed a deep curiousity for ingredient synergy she discovered that the most efficacious balance lies in the combination of active ingredients in formulas that nourish and replenish the skin.
After 6 years in the industry, 2020 pressed pause on in-person treatments so she began to seek out new avenues to share her philosophy, and continue to help people take the best care of their skin. Amidst this time of transformative reflection, Bb Soft Skin was born - a product line that melds nature and science in an imagination running wild.
From the Earth,
For Your Skin
At Bb Soft Skin we commit to using the purest, most effective ingredients that won’t harm your body. Our ingredients lists are short, sweet and pack a punch. Here are some standouts -
Pure Plant Extracts
All our essential oils and extracts like Immortelle, Neroli, Calendula and Green Tea are 100% pure, organic and used in small enough potencies that they won’t irritate even the most sensitive skins.
Astaxanthin
The superstar of our best selling YIN SERUM. This red algae is an extremely powerful antioxidant that reverses DNA damage from UV and polution. Scientific studies have proven astaxanthin to be 6,000X more effective than Vitamin C at reducing visible signs of aging.
Hyaluronic Acid
The building block of hydration, HA acts as a magnet for water molecules in the air while also helping cells retain that moisture. Super low molecular weight HA like the kind we use in YIN SERUM also stimulates collagen production and smooths fine lines.
Niacinamide
AKA Vitamin B-3, this buzzy ingredient builds proteins in the skin and locks in moisture to prevent environmental damage. When this means for you is firmer skin, minimized pores, less breakouts and a more even skin tone.
Adaptogens
Adaptogens like reishi mushroom, holy basil and ginseng regulate the body’s stress responses to both internal and external factors. We all know how stress can effect the skin, and the result of reinforcing resistance against factors like pollution and UV? A more youthful looking, glowy complexion and accelerated cell recovery.
Gotu Kola
Gotu Kola is incredibly helpful in building collagen, tightening skin and protecting it from environmental damage. Not only is this herb a powerhouse of anti-aging used for centuries in China and France but it is also your BFF for reducing the appearance of acne scars.